Up All Night

In an attempt to promote the United Kingdom, and prove the world isn’t as large is some may think, Love UK is hosting a very unique Facebook sweepstakes. Calling it “Unite the Invite,” Love UK is hosting a sweepstakes where two strangers are both given a goal of finding one another and ‘uniting their invite.’  The pair of people who find each other the quickest (yes, there is a timer) win a prize. The prize? The ultimate British adventure.

Out of curiosity, I entered the contest and was shown a photo of my ‘Target Person’ to find. Instantly, I began sharing her photo with my Facebook friends, but quickly realized I should just post her photo on the Love UK page. Apparently I wasn’t the only one to think that, because many others had done that. Three hours later though, I still have yet to find my mystery partner. I’ll keep you updated.

The thing I love about this sweepstakes is that it truly represents social media. It makes the world feel a little bit smaller and like we all have potential to be connected, worldwide.  I imagine once I find my target, it will feel even smaller! Maybe we’ll even become BFF. Regardless, it’s refreshing to find such a creative campaign that is doing a great job at promoting the United Kingdom and uniting its community in a friendly social media game.

It’s rare to find a truly unique and eye-catching social media campaign or sweepstakes. Are there any good ones you’ve found?